Understanding today’s market 
2025 has shaped up to be a buyer’s market. With more properties available and buyers taking their time to make decisions, sellers need to be sharper than ever. But that doesn’t mean it’s all doom and gloom it just means adjusting your strategy to stay ahead. 

Price it right from the start 
In a buyer’s market, overpricing your home can backfire quickly. Serious buyers are savvy and well-informed. A realistic, competitive price from day one can generate more interest, lead to quicker offers, and avoid price reductions later that may signal desperation. 

First impressions matter more than ever 
Presentation is everything. From kerb appeal to decluttered interiors and professional photography, a well-prepared home instantly captures attention. Buyers are spoilt for choice your property needs to shine in listings and in person. 

Flexibility wins the race 
Be prepared to negotiate. Whether it’s around price, completion dates, or small repairs, flexibility can make your property more attractive than others in a crowded market. Small concessions often lead to smoother, faster sales. 

Marketing matters 
When marketing your property, visibility is key. Make sure your estate agent is using all the tools from online listings and social media to targeted local marketing for greater exposure. Hyper-local insights and engaging descriptions can help your home stand out to the right buyers. 

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