Selecting the right estate agent is one of the most important decisions when selling or renting a property. A good agent can help secure the best price, attract serious buyers or tenants, and streamline the entire process. With so many options available, knowing what to look for can make all the difference. 

Experience and local market knowledge 

A strong understanding of the local property market is essential. Agents with experience in your area will have insight into market trends, pricing strategies, and buyer or tenant demand. 

When researching agents, consider: 

• Their track record of successful sales or lets in your location 

• Knowledge of local amenities, transport links, and buyer demographics 

• Experience handling your type of property, whether it’s a city apartment, family home, or rental investment 

Marketing approach and online presence 

An effective agent should have a comprehensive marketing strategy to maximise property exposure. In today’s market, online presence is crucial. 

Key marketing factors to ask about: 

• High-quality photography and virtual tours 

• Listings on major property portals and social media promotion 

• Targeted marketing campaigns to attract the right buyers or tenants 

Reputation and client reviews 

Reviews and testimonials offer insight into an agent’s customer service and performance. Check Google reviews, estate agency websites, and social media feedback for real experiences from previous clients. 

A reputable agent should have a history of: 

• Clear communication and transparency 

• Strong negotiation skills to secure the best deal 

• Proactive support in handling queries, viewings, and paperwork 

• Fees and contract terms 

Estate agents charge fees for their services, so understanding what’s included is key. 

Compare: 

• Commission-based vs. fixed fees—ensure you know what you’re paying for 

• Additional costs, such as premium marketing packages 

• Contract length and any exclusivity clauses 

The cheapest option isn’t always the best—value for money and service quality should be the top priority. 

Communication and personal approach 

Selling or renting a property can be stressful, so having an agent who is responsive, approachable, and proactive makes the process smoother. Choose someone who: 

• Listens to your goals and tailors their approach to your needs 

• Provides regular updates on viewings, offers, and feedback 

• Is easy to reach and communicates clearly 

Making the final decision 

Once you’ve compared agents, ask for a valuation appointment to discuss your property. Pay attention to their market insights, pricing strategy, and enthusiasm for your home. 

The right agent should be someone you trust to represent your best interests, ensuring a successful sale or rental with minimum hassle. 

 Find the perfect estate agent for your property today