Negotiation is a crucial skill in the property market, whether you’re buying a home or selling one for the best possible price. Knowing when to stand firm, when to compromise, and how to read the market can make all the difference in securing a favourable deal. With competition in the UK housing market remaining strong, understanding effective negotiation tactics is key to achieving the best outcome. 

Negotiation tips for buyers 

• Do your research – Before making an offer, analyse local property prices, check how long the home has been on the market, and see if there have been recent price reductions. 

• Start with a strong but reasonable offer – Making an offer too low could result in being outbid, while offering too high limits your negotiating power later on. 

• Look beyond price – Negotiation isn’t just about reducing the asking price; you can request fixtures, furniture, or a faster completion date as part of the deal. 

• Be prepared to walk away – If negotiations aren’t going in your favour, knowing when to step back can sometimes encourage the seller to reconsider your offer. 

Negotiation strategies for sellers 

• Price your property competitively – A well-priced home attracts serious buyers and strengthens your position in negotiations. 

• Understand your buyer’s motivation – Buyers looking for a quick move may be willing to offer closer to your asking price if you can accommodate a fast sale. 

• Be open to offers but set a limit – While flexibility is important, decide on your lowest acceptable price before negotiations begin. 

• Use competing interest to your advantage – If you receive multiple offers, use them as leverage to encourage higher bids. 

When to compromise and when to stand firm 

Stand firm if the market is in your favour – In a seller’s market, demand is high, so holding out for a better offer can work to your advantage. 

Compromise if a deal is at risk – If an offer is close to your target price and the buyer is serious, it may be worth agreeing to minor concessions. 

How to secure the best outcome 

Whether you’re buying or selling, preparation and strategy are key. By understanding market trends, staying confident, and being flexible where needed, you can negotiate a deal that benefits you. 

Speak to our experts today for negotiation advice on buying or selling