
The UK housing market in 2025 is shaping up as a buyer’s market, with increased property availability giving buyers more negotiating power. However, for sellers, this year’s market offers unique opportunities if you know where to look. Here are the key trends to watch:
Steady house price growth
House prices are forecasted to rise by 3% nationwide this year, with London leading at 4% growth in the fourth quarter.* This marks the first time in a decade that London is outpacing other regions, reflecting a housing cycle recovery. By 2026, prices are expected to grow further by 3.5%, signalling a stable outlook for the market.
Increased market activity
Buyer interest is surging, with estate agents reporting a 20% increase in inquiries on Boxing Day 2024 compared to 2023.* First-time buyers are leading the charge, making up a record 31% of all sales in 2024.* This heightened activity means more potential buyers for well-presented properties.
Stamp duty changes driving urgency
The end of first-time buyer stamp duty relief in April 2025 is expected to create a rush of activity in the early months of the year. Sellers who act quickly can capitalise on this urgency as buyers move fast to secure purchases before the changes take effect.
Affordability improvements
With mortgage rates falling and wages outpacing inflation for a second consecutive year, affordability is improving. Buyers who had postponed moving are re-entering the market, sustaining demand and creating opportunities for sellers to connect with motivated purchasers.
While 2025 may lean towards a buyer’s market, sellers who align with these trends can still achieve excellent results.
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