The rental market in 2025 is shaping up to be a stable and profitable year for landlords. With balanced growth and consistent demand, here’s what you need to know to make the most of these trends: 

Strong tenant demand continues 

Although tenant demand has softened slightly from its peak, it remains far higher than pre-pandemic levels. On average, rental properties now receive 11 enquiries per listing, nearly double the 2019 figure of six. This sustained interest ensures landlords can secure tenants quickly and efficiently. 

Rental prices growing steadily 

After several years of rapid increases, rental prices are entering a phase of steadier growth. In 2025, rents are expected to rise by 3% both within and outside London. This follows 2024’s growth of 4.5% outside London and 2% in the capital.* These trends indicate reliable returns in a healthier rental market. 

London’s rebound fuels demand 

City-centre living is regaining popularity as more companies encourage employees back into the office. London, in particular, is set to see stronger demand throughout 2025. Landlords with properties in prime urban areas can benefit from this resurgence, which is expected to drive rental growth in the capital. 

Improved supply easing pressure 

The supply of rental properties has grown by 7% compared to last year, helping to ease competition while maintaining strong tenant demand.* For landlords, this creates a balanced market with less pressure to compete with other listings. 

A sustainable market for steady returns 

With newly advertised rents predicted to rise by 3%, landlords can enjoy more predictable income.* Stabilising prices also provide a balanced market where affordability remains a priority, reducing risks and making returns more sustainable. 

Contact us for a free valuation and tailored advice to maximise your rental potential 

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