As we hit the midpoint of the year, July 2025 is shaping up to be an active month, quietly confident rather than wildly dramatic. While headlines might focus on year-on-year figures, savvy buyers and sellers know it’s the subtler trends that matter. 

According to Zoopla’s May House Price Index, market activity is stable, with steady buyer interest and a softening in seller expectations that’s bringing realism back into negotiations. But beyond the averages, what does this mean for those making a move now? 

For buyers, July offers a unique combination: summer listings are fresher than the post-Easter glut, and there's often less competition than in the September rush. This means there’s time to view, consider, and make offers without the pressure of a crowded field. One underrated tip? Look for properties that have just returned to market after a failed spring sale these can offer unexpected value with motivated sellers open to discussion. 

For sellers, July is about presentation and timing. With gardens in full bloom and longer daylight hours, your home can truly shine. What many don’t realise is that listings launched in July often attract a specific buyer group families wanting to move and settle before the new school term. The key is to align your marketing with this window, aiming for a completion before mid-September. 

One trend emerging is a greater focus on lifestyle. Buyers are increasingly prioritising outdoor space, local amenities, and walkable communities making location narratives just as important as square footage. If you’re selling, think beyond bricks and mortar; highlight the life your home offers. 

Finally, July’s steadier market pace allows room for more strategic decision-making. Whether you're buying or selling, it’s a month where thoughtful action beats rushed moves—and where local knowledge can give you the edge. 

 
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