A steady stream of global tenants 
International students have long been a key part of the UK rental market, and their influence continues to grow in 2025. According to The Times, a major acquisition deal involving Unite and Empiric Student Property underscores just how valuable student housing has become. But the impact goes beyond purpose-built accommodation it is reshaping local rental demand in subtle but significant ways. 

Why student demand matters 
Universities across the UK attract hundreds of thousands of students from abroad, many of whom prefer to live in private rental properties rather than university halls. This boosts demand in cities such as Manchester, Birmingham, Glasgow and Bristol, but also increasingly in smaller towns with growing academic institutions. The result? Consistent demand, reliable tenancies and competitive rental yields. 

More than just term-time rentals 
Today’s international students are often looking for more than basic shared houses. Many look for well-furnished, secure properties with good internet, study space and proximity to transport links. They are also more likely to rent year-round, especially postgraduate students or those on multi-year courses offering landlords a stable and predictable income. 

The ripple effect for local markets 
In areas with large student populations, competition for properties can drive up prices and reduce availability for other renters. This presents both challenges and opportunities. Landlords who cater specifically to student preferences can benefit from high occupancy, but should also be mindful of licensing, furnishing standards and local regulations on HMOs (houses in multiple occupation). 

A resilient tenant group 
In times of economic uncertainty, international student demand often remains steady or even rises, as UK universities continue to appeal to a global audience. For landlords, this group offers reliability, especially when supported by parental guarantors or prepaid rents. It’s a segment worth understanding and planning for. 

Looking ahead 
With strong university links, stable income potential and growing expectations, the student market is more than a seasonal niche it’s a serious consideration for long-term rental investment. 

 
Explore rental strategies for student markets