Timing is more than a detail 
When it comes to property, the calendar matters. According to the ONS’s May 2025 report on private rent and house prices, seasonal patterns still play a clear role in shaping both sales prices and rental rates. Whether you are buying, selling, letting or moving in, recognising the rhythms of the year can help you make more informed decisions. 

Spring and summer: The peak months 
Traditionally, spring and early summer see a flurry of activity. Families looking to move before the school year, better weather for viewings and increased daylight all contribute to a more dynamic market. This seasonal momentum often leads to quicker sales and, in many areas, a bump in asking prices. 

For rentals, the summer months are particularly competitive. With students, professionals and relocating families all searching at once, demand rises and with it, rents. Landlords often find this the best time to list, while tenants should be prepared for fast-moving markets and higher costs. 

Autumn brings a steadier pace 
As the summer rush fades, the market tends to settle. Autumn can be a great time for buyers and tenants to secure a deal, as sellers and landlords become more flexible to close transactions before winter. It’s a window of opportunity for those ready to act. 

Winter: slower but not without opportunity 
December and January usually see fewer listings and slower activity. But this can work to your advantage. Serious sellers are often more open to negotiation, and buyers face less competition. For landlords, properties that stand out during quieter months often attract long-term tenants seeking stability. 

Making seasonal trends work for you 
Understanding the seasonal flow helps with planning. Sellers can prepare ahead of peak months, landlords can adjust rents strategically, and buyers can time negotiations to match market conditions. It is not about chasing the perfect moment, it is about knowing what each season offers. 

 
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