A market full of movement
Summer often brings more than good weather. It’s one of the busiest periods in the rental calendar. According to Martyn Gerrard’s July 2025 guidance, both tenants and landlords need to be prepared if they want to secure the right outcome. From rising demand to evolving tenant expectations, understanding the current climate is key.
For tenants: act quickly but stay informed
With competition high, tenants should be ready to move fast but not at the expense of caution. Before arranging viewings, prepare documents such as references, proof of income and ID. Make a list of must-haves versus nice-to-haves to avoid wasting time. And always read the tenancy agreement carefully before committing.
For landlords: presentation is everything
Properties that are clean, well-maintained and neutrally decorated attract better applicants and let faster. Summer viewings benefit from natural light, so take advantage by staging rooms to look bright and welcoming. Including modern appliances and energy-efficient features also increases appeal, especially among professional tenants.
Communication builds trust
Clear, timely communication is key for both sides. Tenants who are upfront about their needs and availability often receive better responses. Landlords who are responsive and open to reasonable requests tend to keep tenants longer and experience fewer disputes. Setting expectations early can prevent issues later.
Flexibility can pay off
Whether it’s allowing pets, offering furnished or part-furnished options, or considering slightly shorter or longer tenancies, a little flexibility can go a long way. It widens your potential audience and may reduce void periods or time spent searching for the right home.
A strong market, but preparation is essential
Despite rising prices in some areas, the rental market remains highly active. Well-prepared tenants and landlords are in the best position to benefit. It’s not just about speed; it’s about smart decisions and clear communication.
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