Rethinking the ‘spring market’ tradition 

For decades, spring has been hailed as the prime time to sell your home but 2025 is showing signs that summer may be stealing the spotlight. Traditionally, sellers aimed for March or April to launch, believing warmer weather and blooming gardens would kickstart buyer demand. But recent patterns suggest a shift. More buyers are entering the market in May, June, and even July and they're ready to move fast. 

So, what’s behind this seasonal shift? And why might summer be the smart time to sell in today’s market? 

A new rhythm to the year 

Lifestyle changes and hybrid working have reshaped how and when people make big decisions. Buyers are no longer waiting for spring to act. Many now spend early spring doing research, sorting finances, or prepping their own home to sell meaning their real search often begins in late spring or early summer. 

By June, these motivated movers are ready. They’ve saved, they’ve shortlisted, and they’re serious. For sellers, this means summer listings are being met with buyers who’ve already done their homework and are eager to find their next home before autumn. 

Longer days, better viewings 

The natural advantage of summer lies in daylight. Longer evenings mean more flexible viewing times, especially for full-time workers. A home bathed in golden evening light can feel more inviting, and gardens, patios, or balconies naturally look their best. 

Sellers can also take advantage of quieter schedules. With school holidays approaching and fewer competing commitments, buyers may have more time and focus for viewings and decision-making. 

Family movers are on the clock 

Summer is also key for family buyers. Those with children often aim to move and settle before the new school term in September. This time-sensitive group tends to act quickly, making strong offers to secure the right home in time. If your property suits family life, think multiple bedrooms, nearby schools, or outdoor space this could be your season. 

A sweet spot for serious interest 

By the time summer arrives, the market has filtered out a lot of early spring browsers. What’s left? Buyers who are motivated, pre-approved, and more decisive. And while there may be fewer new listings than in peak spring, that lower competition can actually help your home stand out. 

For sellers, this creates a sweet spot: serious demand with less distraction. With the right marketing and timing, summer might just give your home the stage it deserves. 

List this summer and make your move while demand is high