As we enter the summer of 2025, reports state a 5% increase in new buyer demand compared to the same period last year.* This uptick indicates a resilient market, with prospective buyers actively engaging with listings despite previous economic uncertainties. 

Regional variations 

Buyer demand is not uniform across the UK. The Midlands and Northern regions are experiencing stronger growth, with many areas reaching new price records. In contrast, the South East and South West are witnessing more modest increases in buyer interest and property prices.* 

Impact of mortgage rates 

Recent adjustments in mortgage rates have influenced buyer behaviour. The average five-year fixed mortgage rate has decreased from 4.83% in December 2024 to 4.61% in July 2025 . While this reduction enhances affordability, some buyers remain cautious, awaiting further rate cuts before making decisions. 

First-time buyers 

First-time buyers continue to be a significant segment in the market. Rightmove notes that the number of first-time buyers contacting agents has increased by 13% compared to the previous year. However, the recent stamp duty changes, effective from April 1, 2025, have introduced new considerations for this group. 

Seller activity 

The number of new sellers entering the market has risen by 4% year-on-year. This increase in supply is contributing to a more balanced market, offering buyers a wider selection of properties. 

Market outlook 

Looking ahead, Rightmove anticipates a 4% increase in UK house prices by the end of 2025, with an estimated 1.15 million completions expected. While the market shows positive signs, sellers and buyers should remain vigilant of regional disparities and buyer sentiment shifts. 

If you are looking to move, staying informed about these trends is crucial. Understanding regional dynamics, mortgage rate influences, and buyer behaviours will enable more effective client guidance and strategy development. 

 
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Rightmove*