Bridgend offers a compelling mix of high rental yields, property value growth, short-term letting potential, and economic resilience. Compared to surrounding areas, it stands out as a prime location for investors looking to diversify their property portfolios in Wales.

Let’s break down some of the reasons Bridgend is so popular.

Rising property values

Bridgend's property market is experiencing strong growth. In February 2025, the average house price was £214,000, a 9.5% year-on-year increase – well above the Welsh national average of 4.1%.This signals a healthy market, potentially offering long-term returns for investors.

Competitive rental yields

Rental returns in Bridgend are also attractive. In February 2025, average monthly rents reached £683, up 6.5% year-on-year. A separate snapshot report from property search engine, Home, puts current average rental prices at £997 pcm, suggesting strong rental demand and solid yields, especially when compared to neighbouring towns.

Thriving short-term rental market

Bridgend also shines in the short-term rental sector. According to a May 2025 report, Airbnb hosts earned an average annual revenue of £23,484, with an average nightly fee of £111 and a 57% occupancy rate.This presents a lucrative alternative to traditional renting, particularly for properties located near transport links and tourist hotspots.

Economic stability and growth

The local economy adds to the area's investment appeal, with Bridgend home to several industrial estates and key employers, including Lidl's Welsh headquarters and IT giant CGI. This provides consistent employment opportunities, ensuring a stream of workers in need of somewhere to rent, thereby driving up demand.

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