The student rental market is evolving, and landlords who adapt to changing tenant expectations will stay competitive. In 2025, students are prioritising affordability, flexibility, and convenience, making it essential for landlords to understand these trends.  

Here’s what’s shaping student accommodation demand and how you can attract and retain tenants. 

1. Energy-efficient properties are in high demand 

Rising energy costs and sustainability concerns mean students are increasingly looking for energy-efficient homes. Properties with good insulation, modern heating systems, and double glazing are more appealing, as they help lower bills and reduce environmental impact. 

What landlords can do: 

• Ensure the property meets minimum EPC rating requirements (C or above where possible). 

• Install smart meters and LED lighting to reduce energy consumption. 

• Consider renewable energy solutions, such as solar panels, to future-proof your rental. 

2. Flexible contracts are becoming a priority 

Many students are moving away from traditional 12-month fixed contracts, especially postgraduates and international students who may only need accommodation for part of the year. 

What landlords can do: 

• Offer shorter-term tenancy options, for example, a 9-month or semester-based contract.  

• Consider joint and individual tenancies, Some students prefer the flexibility of renting rooms separately rather than signing a group contract. 

• Be open to rolling contracts that allow students to extend their stay if needed. 

3. All-inclusive rent packages attract tenants 

Students prefer simplified budgeting, and all-inclusive rent covering utilities, Wi-Fi, and other bills. This is a major deciding factor, and many are willing to pay slightly more for this convenience. 

What landlords can do: 

• Offer a bills-included option, particularly for student HMOs. 

• Partner with utility management companies to streamline payments. 

• Ensure high-speed broadband is included, as reliable internet is a must-have. 

4. Modern amenities and study spaces matter 

With hybrid learning still popular, students want properties that support both living and studying. Modern furnishings, good desk space, and communal areas for socialising are key selling points. 

What landlords can do: 

• Provide comfortable desks and chairs in each room. 

• Ensure strong Wi-Fi coverage throughout the property. 

• Consider adding communal study or social areas for larger HMOs. 

5. Safety and security are top priorities 

Students and their families prioritise safety when choosing rental accommodation. Well-lit streets, secure locks, and CCTV systems can make a property more desirable. 

What landlords can do: 

• Install secure locks and entry systems. 

• Ensure good outdoor lighting around entrances. 

• Highlight safe neighbourhoods and low-crime areas in property listings. 

The student rental market this year is shaped by demand for energy efficiency, flexibility, and convenience. Landlords who adapt to these trends will attract more tenants and maintain higher occupancy rates. 

Get expert advice today to make your student rental more attractive