Rent control measures: How landlords can stay profitable

Rent control measures: How landlords can stay profitable


The UK's rental market is shifting with new rent control policies. For landlords, these changes present challenges, but with smart strategies, you can maintain profitability while following the rules. 

Understanding the new rules 

The Renters' Rights Bill 

This bill introduces several key regulations aimed at providing tenants with greater security while ensuring fairness in the rental market: 

  • End of ‘no-fault’ evictions (Section 21 ban) – Landlords can no longer evict tenants without providing a valid reason, ensuring long-term stability for renters. 
  • Rent increase limits – Rent can only be increased once per year and must align with market rates, preventing sudden, excessive hikes. 
  • Cap on advance rent payments – Tenants cannot be asked to pay more than one month’s rent upfront unless exceptional circumstances apply. 
  • Stronger tenant protections – Discrimination against tenants based on benefits or family status is now prohibited, ensuring equal access to housing. 
  • Higher property standards – Landlords must meet stricter safety and maintenance requirements, with enforcement penalties for non-compliance. 

How to adapt and thrive 

Consider these practical approaches to navigate the new regulations successfully: 

Stay informed and compliant  

Keep up with changing regulations to avoid penalties. Set calendar reminders to review updates quarterly and join a landlord association for timely alerts. 

Improve your property strategically  

Small, thoughtful upgrades can justify allowable rent increases. Focus on energy efficiency, modern fixtures, and fresh décor improvements tenants notice and appreciate. 

Streamline your management  

Cut costs without cutting corners. Digital payment systems reduce admin time, while preventative maintenance prevents expensive emergency repairs. 

Explore additional income sources  

Your property might offer more value in the current than you realise. Secure storage space, designated parking, or even upgraded laundry facilities can generate extra income while providing tenants with valuable amenities. 

Nurture tenant relationships  

Happy tenants stay longer. Regular communication, prompt repairs, and respecting privacy creates goodwill that translates to fewer vacancies and steady income. 

Get targeted expert advice  

Rather than figuring everything out alone, selective professional guidance can save money. A brief consultation with a property tax specialist often pays for itself in savings. 

By approaching these changes with a strategic approach, you can navigate rent control measures while keeping your properties profitable and appealing to tenants. 

Get in touch for tailored guidance on your rental properties 



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